Media Relations

Durr Communications provides full-service media outreach, which includes:

• Identifying and defining media goals; devising targeted strategies
• Building and maintaining targeted media contacts and lists
• Developing key messages  
• Writing all media and collateral materials, including advisories, news releases, bios, backgrounders, talking points, blog posts, Op-Eds, photo captions and more detailed press kit material as needed
• Contacting media representatives including producers, reporters, editors and bloggers
• Placing strategic stories and photos

Media Training

Durr Communications offers personalized media training sessions that help clients communicate more effectively with print and broadcast media.  Our training focuses on individual strengths and weaknesses, addressing the specific parameters of potential media opportunities. Through interactive exercises, on-camera interviews and real-life video examples, participants learn how to master the media. We take you through a series of steps that show you how to:

• Develop key messages
• Stay on message
• Maintain control of the interview
• Pivot and employ other “bridging” techniques
• Anticipate difficult questions
• Avoid common pitfalls

Social Media Marketing

Durr Communications helps clients take advantage of social media platforms so that they can join the conversation and increase their visibility. We customize our strategies to meet individual client needs, taking advantage of niche opportunities as well as relevant mainstream tactics. Services include:

• Social profile creation (Facebook, Twitter, LinkedIn, and other blogging platforms)
• Implementation guidelines
• Management and optimization through networking, audience and content development
• Monitoring and identifying important social media conversations, keywords and client mentions

Press Events

Durr Communications plans and manages press conferences and other media-related gatherings. We cover all of the production logistics, including invitations, staging, catering, and vendor management as well the development of all press materials.  On the day of the event, we provide on-site support — tracking registration, facilitating press requests and coordinating the run-of-show.